We are living in a digital world and freelance writing is becoming a great part of it. It gives you the freedom to be your own boss and it allows you to make a living without going to the office every morning. Clearly, in order to stand out and be a successful writer, you need to have a certain skill set that will land you amazing job opportunities. Here’s a list of useful tips on how to start content writing in 2020.
What is Content Writing?
Content writing is simply writing content on vast topics. And for content writers, it is providing topic-specific information to the audience in a language that is easy to understand and follow. It can be in any form like blogs, articles, tweets, reviews, social media posts, etc. There are a wide variety of niches on which you can write.
The majority of texts today need to be SEO-friendly; therefore a solid understanding of search engine optimization is crucial. You need to learn how to craft perfect headlines, titles, meta descriptions as well as ‘weave’ all the keywords in the text in a natural way.
Don’t worry if you’re a beginner. There’s plenty of free tools available on the Internet that can help you with SEO. Besides, as a content writer, you need to be able to find useful information online, which brings us to the next tip.
Become a better researcher
A content writer who doesn’t do enough research, especially in this age of the internet, will be deemed lazy. There is so much data and information available out there. You can use them to structure your content pieces better, make it more authoritative, and insightful.
Focus on a Single Purpose
You should identify at least one key message you’d like to convey before you create your content. Keep this in mind when writing and tie your content back to the main point as much as possible.
Write in a Unique Voice
The content you publish is the voice of your company and it should be unique to your company’s personality. It’s important to align the tone of your writing to your target audience, business goals and brand persona.
Adjust the Tone and Style of Your Writing
Every client is different and being able to adjust texts for various purposes is your asset. You need to know the target audience and create an article accordingly. Don’t make a mistake of shooting without aiming at anything. Hope you got a useful information on how to start content writing.